I’m a purpose-led c-suite exec, disruptor, investor, advisor and mental health advocate. I'm passionate about working with founders to assist them in bringing their big ideas to life - my expertise lies in enabling their success in a considered and commercially astute manner.
Please call me Katie. Kate takes me back to my latest high school escapade and being summoned for a talking to!
My core belief is this - what we step over is what we endorse. To take society forward, we must be bold and brazen in calling out what we see that doesn't reflect out personal values and ethics. I see the odds stacked against the minorities in entrepreneurialism and the work I do is to help those minorities, particularly women entrepreneurs, get access to the same opportunities as everybody else (essentially male founders - nothing personal guys, but you get all the cash).
I have a somewhat corporate bio. on LinkedIn. It doesn't tell you anything about who I really am…and the industry and ecosystem that I stumbled into face first is all about people!
I'm still growing and learning each day. Mainly through insights and challenges from my kids. The world through the eyes of these two firecrackers simplifies so much. My ⬆️⬇️➡️⬅️.
I have Executive Director roles, Advisory roles, and give as much as I can to the various programs needing mentors and advisors...which leads me to say when people ask what I do "it changes hourly".
My career pivoted towards a more purpose based and values aligned work. I believe a lot of joy, happiness, and fulfillment comes when you serve and contribute to something greater than yourself. Yes, we all need a commercial career to survive. But when you find the intersection between purpose – something greater than yourself – and the ability to sustain your life financially, that is - for me - career utopia.
In layman's terms I:
*Work primarily women entrepreneurs end to end as an advisor on everything from ideation to product market fit, how to structure and bring to life their business idea, how to commercialise into the right corporate structure, how to navigate bias', how to prepare for investors and the wider entrepreneurial journey
*Specialise in scaling, growth and partnerships with a strong marketing and public relations background
*Helping entrepreneurs set up in with their end goal in mind - along with a legal partner, I focus on establishing day one documentation that is critical ensure founders are both protected and investable - and advise on all aspects and ensuring they are set for the future and the 'typical' pitfalls along the journey
*Helping founders by using my expertise in:
-business roadmap exercises, helping unpack how BIG ideas turn into reality
-comprehensive growth hacking strategies and traditional marketing inc. trade
audiences and;
-customer experience analysis and transformation (I love data!) and;
-PR, content, brand narrative and crisis mitigation and management, and;
-new product development, and;
-founder couching to help unlock potential and embrace changes
...and much more!
I work with clients in, and have working knowledge and experience in, AU, UK, US, NZ, Singapore and the UAE corporations laws and acts and governance requirements.
Sarah, The Duchess of York and Dr. Tererai Trent, who is well known to be Oprah Winfrey’s favourite guest (only by those addicted enough to Oprah to know 😂) and a leading voice on women’s empowerment. It’s a global organisation and a number of Australian finalists and winners are in play each year - after a quick keyword search on LinkedIn - 2024 appears to be no different.
“Our aim is to give voice to silent whispers. We want to lift women up all over the world and tell their stories” is The Duchess of York’s comment on who they look at. There is no doubt that throughout much of 2023, I had been highly (!!) vocal about what I was most passionate about in the industry that I had fallen into some years ago - everybody is now thinking ‘women entrepreneurs’ in unison no doubt. But I have admittedly been more silent in the last six months and put 'vocal' into 'action.'
Founder & Director
Angel Investing, corporate advisory and scale up growth strategy and delivery, commercial management...and various other associated requirements inc. fractional COO and COS assignments. Clients base across Australia, Asia, the UAE and the United Kingdom.
Co-Founder Colabber
Jack of all trades is dead. Meet the community of 7 female powerhouse members with deep subject matter expertise to provide businesses with the best possible outcomes for their needs every time.
Chair & Non Executive Director
Mentwell is a global gift card and directory system for mental health and wellness services. We are solving the problem of expensive mental health and wellness services, the fact that people don't know the help they need and therefore educating around Eastern + Western modalities of healing. We are also helping to create real human connections by allowing people to show that they care about those they love in a meaningful way.
Chief Strategy & Investment Officer
Glasshouse Venture Studio has been building and scaling businesses for over 10 years. Our ventures collectively reach over 1m+ customers daily and have processed more than $2bn in transactions. It’s simple, really. We use technology of the future to develop bright ideas into profitable businesses.
Advisor
Nevam CX is cracking the code with one source of truth for your entire customer experience in a unique visual way that enables easy and informed decision making to optimise each aspect of their purchasing journey.
Board Advisor
In the UK, based on a typical organisation of 100 employees:
*17 colleagues may be struggling with some form of mental health
*428 days would be lost per year due to work-related stress, depression and anxiety
*£129,403 would be the annual cost of ill-mental health in the workplace
Thrivall delivers Proactive Corporate Mental Health and Wellbeing Programmes across your whole organisation to support you and your colleagues to thrive and excel at work and beyond.
Mentor & Advisor
Mentor & Advisor
Mentor & Advisor
Global Mentor & Advisor
"I often refer to Kate as a rock star businesswoman. Her experience and knowledge on all things getting investment ready is second to none.
Kate is also one of the most connected people I know in business. Every time you have a question, if she doesn't know the answer herself (which she often does), she'll know someone who has the answer.
I've not met many people with her drive, determination and tenacity. She is also super curious and is always up for learning. She is the embodiment of 'everyday is a school day'.
But for me the skill that makes trumps all of this is Kate's human skills. Her ability to empathise and to always seek to understand, is what makes her such a powerful leader.
My business partner and Co-founder and I feel extremely fortunate to have Kate on our Advisory Board but even more so, to have Kate in our corner, this means we can push harder and faster to make a bigger, more positive impact in the world with Thrivall."
"Kate and I have known each other for 6 years. We met when Kate joined Futrli as the Global VP of Brand, Marketing & Communications.
I feel lucky to have worked under Kate and learned as much as I have from her. Kate was a remarkable leader of a team that spanned across the UK and Australasia. Despite the distance and time zones, Kate was close to and supportive of every member of the marketing team and demonstrated an inspiring ability to work cross-functionally across the entire organisation.
Kate is an energetic, passionate, and people-focused leader - empowering individuals to perform at their best. I’m inspired by (and grateful for!) the incredible support she continues to provide past colleagues."
"Kate has an innate ability to see the bigger picture at play and can break down the strategy/design into execution/delivery. Bringing her whole self to everything that she does, Kate makes relationships with ease through her genuine and authentic nature.
She possesses all the leadership qualities you would expect from a seasoned executive, but more importantly, she has a curiosity that is always challenging the status quo, doing so in a manner that is respectful and bringing everyone on the journey."
Really needs some attention...
Copyright © 2023 Katie Freeman - All Rights Reserved.
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